These supporters got a little more ammo to back their arguments thanks to a comical experiment put on by Microsoft.  As part of its new PR efforts, which include "anti-Mac Guy" commercials, Microsoft conducted a top secret experiment known as the "Mojave" Experiment.

Inspired by an employee email from Microsoft's David Webster, the Vista team gathered over 120 XP users in San Francisco who were critical of Windows Vista.  After being questioned on video about their Vista impressions, Microsoft told them it was giving them a stunning opportunity -- the chance to view their secret operating system they had been cooking up, codenamed "Mojave".  The excited users showed great enthusiasm for the new operating system, with over 90 percent giving positive feedback of the 10 minute demo of the system.

The comic twist is that there is no "Mojave" and it wasn't a pre-release version of Windows 7.  "Mojave" was simply a fictitious title applied to a standard Windows Vista install.  Interestingly, the XP users seemed utterly unable to recognize Vista or its features, despite criticizing it.  Remarked one user on the new features, "Oh wow!"

While it has been pointed out that the experience neglects to consider installation and networking setup, the "Mojave" experiment provides a strong case for the upsides of Vista analogous to the classic blind taste test advertising gimmick.  While Microsoft is still deliberating on how to incorporate the footage into its advertising campaigns, suffice it to say, it is coming soon.

Source: DailyTech

Website: http://www.mojaveexperiment.com

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