iTunes now officially allows Canadian and UK users to rent and purchase movies over iTunes and play them on compatible devices.

In Canada the cost to rent a movie is $4.99 and the cost to purchase is $19.99. The rentals expire after 30 days or when the time limit has been reached (varies from country to country)

You can move the movie between devices as many times as you wish during the rental period, but the movie can only be played on one device at a time.

The movies are viewable on Mac or Windows computer, iPhone, iPod touch, iPod classic, or iPod Nano (3rd gen) or on your TV using Apple TV. Unfortunately the HD versions of the movies are only available if you have Apple TV.

For those of you with iTunes you can click here to launch the store and check it out.

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